Retail Buying, Merchandising and Marketing Masterclass
Buying and Merchandising is at the core of retail and holds the power to greatly influence trends and boost profit. It is the core that blends the Art and Science of Retailing
Buying focuses on product while Merchandising ensures the commercial and financial viability of the product. Together ensuring the customer is offered the right product and that the product is stocked and available where it is most likely to sell.
Marketing complements Buying and Merchandising creating the bridge from concept to customer.
Over a period of 2 days we will focus on the principles and methodology of Buying, Merchandising and Marketing, developing commercial awareness, a thorough understanding of the retail sector and the ability to respond quickly to the ever-challenging world of retail to maintain Brand integrity and create growth.
The course covers:
- The Customer
- Buying and Merchandising Cycle
- Roles and Responsibility
- Critical Paths
- Trend spotting and forecasting
- Mood Boards
- Seasonal Calendar and Promotions
- Pricing
- Margin and Profitability
- Retail KPIs (Key Performance Indicators) and Interpretations for decision making
- Budgeting
- Range Planning and Range Building
- Supply Chain and Distribution
- E-retail
- Marketing
Who should attend:
The course is useful to anyone considering a start-up in Retail, existing retailers, their employees and graduates considering a career in Retail Head office, Buying and Merchandising department.
After Training:
Start-ups and existing retailers have access to one month free support to implement and embed their training (1hr/week and 5 emails/week)
Graduates get 3 months mentoring and career advice including CV review
Duration: 2 days
Time: 9.30 to 4.30
Price: £1,000
Location: Hilton London Euston, 17-18 Upper Woburn Pl, Bloomsbury, London WC1H 0HT
***All our Masterclasses include Tea/Coffee and Buffet Lunch